3. What kind of media institution would distribute your media product and why?

We have invented some distribution company in our opening credits, which does not exists just yet. Our aim would be to find effective, creative, reliable and not too expensive distributor. Distribution involves acquiring a film and making sure it reaches the widest/largest audience possible. Therefore, we would like the distributor to concentrate on getting to our specified target audience, in order to advertise our media product to them, by various methods of marketing. This is main and most important part of the distribution process, as never mind how brilliant the product is, if is has not got good enough marketing campaign it will not be successful, in terms of profits.
We also would like the distributor to use a lot of the viral marketing, internet mainly(e.g.: emails or websites) to reach our audience we could also use social networking sites like Facebook and file sharing sites like You Tube. Because it is one of most suitable for our target audience, who are males 15+. However, the method of marketing that is seen as the most effective out of all is the word of mouth, that we would hope to create by advanced screenings and positive reviews; in media that are also aimed at our target audience.

Just to make sure that our distributor will not omit any of our target audience, we would like the distributor to also use more traditional ways of advertisement; trailers and posters (e.g.; tv channels with similar target audience to ours, screen in the city centre and outdoors, public transport; bus stops ). On the internet movie database website production companies such as Dimension Films, Woods Entertainment See more » have distributed Scream and this is a film similar to ours.The corner house cinema could advertise it for us. A low budget, independent britsh film company Vertigo Films is a British film production and film distribution company and they have disributed films similar to our genre thriller.They might be interseted in distributing our film.Working titile are british film production that might distribute our film as they have distributed low budget films such as shaun of the dead.